From Nantucket Harborside to Aspen Mountain Hideaway

From the salt-tinged air of Nantucket to the crisp alpine breezes of Aspen, White Elephant has long mastered the art of storytelling through space. Now, in a move as deliberate as it is daring, the beloved New England brand is trading in its coastal breezes for mountain majesty, debuting White Elephant Aspen in late fall 2025.
For those who know the original, the essence is unmistakable. Born on the harborfront in Nantucket, White Elephant carved out its reputation with breezy elegance, soft coastal hues, and a certain wink of whimsy—think brass elephant knockers and rattan textures that felt both playful and refined. That heritage isn’t lost in Aspen. If anything, it’s reimagined. The new mountain retreat, designed by EMBARC, is a love letter to its past while boldly stepping into the future.
The 54-room boutique hotel, nestled in Aspen’s West End, reflects a design ethos that is more curated than thematic. Imagine Roman clay walls washed in soft ivory tones, oil-rubbed bronze fixtures, leather headboards in shades of charcoal and forest green, and furniture that effortlessly bridges coastal charm and alpine cool. It’s the kind of place where a Nantucket soul might feel entirely at ease after a day on Ajax.
Walk into the lobby—framed in curved glass and glowing like a lantern on Main Street—and the details begin to whisper their stories. Elephant trunk-inspired reception desks hint at the brand’s storied past, while hand-painted lampshades and custom ceramic pieces lend texture and depth. Every corner is imbued with quiet intention.
Rooms vary from intimate retreats with mountain views to a showstopping 1,660-square-foot penthouse, complete with three bedrooms, a full kitchen, and a sprawling balcony made for star-gazing or après-ski prosecco. It’s luxury without the ego: unfussy, generous, and rooted in the idea of living well.
Cultural cachet comes naturally here. More than 125 original artworks will grace the property, including rotating photography of the Maroon Bells and works from artists like Alex Katz and Orit Fuchs. White Elephant Aspen is also partnering with the Anderson Ranch Arts Center to offer gallery talks, installations, and family-friendly programming that position the hotel as a cultural fixture, not just a high-end lodge.
Dining will take cues from the sea with Lola 41, the brand’s signature sushi and seafood restaurant, lending a saltwater note to this mountain story. It’s a cheeky nod to the hotel’s island origins—and exactly the kind of coastal-meets-crimson-pines twist that makes the White Elephant ethos so unforgettable.
For those seeking a more permanent pied-à-terre in Aspen, three private chalet residences are in development next door. Each boasts over 5,000 square feet of thoughtfully designed living space and full access to the hotel’s concierge-style services, pool, outdoor hot tubs, ski lockers, and even courtesy cars. The chalets—like the hotel—are more than homes; they’re heirlooms in the making.
White Elephant Aspen doesn’t just bring luxury to the mountains. It brings legacy, with a lightness of touch that feels distinctly Vivant—a destination not trying to impress, but designed to be remembered.
