What happens when two French icons—one a master of perfume, the other a legend of cognac—decide to upend tradition? You get Habit Rouge Spirit, the world’s first fragrance aged in authentic Hennessy barrels. Yes, really: this is a scent with as much swagger as a fine pour of XO.

The idea was born from a shared curiosity. Guerlain’s master perfumers, long known for their refined, evocative compositions, began to wonder how the time-honored rituals of distillation and barrel-aging might transform a fragrance. Across the vineyards and cellars of Cognac, Hennessy’s Master Blender was intrigued by the prospect of lending oak’s mellow richness to a completely different art form. So together, they embarked on an experiment: what if perfume could be “finished” like a rare spirit?

In the cool, quiet darkness of Hennessy’s storied oak barrels, something remarkable happened. Over months, the woody elegance of Guerlain’s classic Habit Rouge mingled with the robust leather, warm spices, and toasted vanilla notes drawn from the casks—many of them the very same used to age Hennessy’s most celebrated eaux-de-vie. The resulting blend was unlike anything either house had ever bottled: smooth, layered, and just a little bit decadent.

Visually, Habit Rouge Spirit doesn’t disappoint. Housed in a sculptural glass flacon, it feels like something you’d display proudly on your bar cart—just don’t try to drink it. A spritz is all it takes to understand that this isn’t your everyday cologne. It’s an olfactory experience with serious character.

More than a novelty, this fragrance marks a new frontier in creative collaboration. In a world where luxury often plays it safe, Guerlain and Hennessy have proven that sometimes the best ideas come from blending disciplines—and having the audacity to ask, what if?



Consider this your invitation to indulge in a scent that defies convention. Who says your signature fragrance can’t come with a splash of something delicious?