THE JUICE IS WORTH THE SQUEEZE

Viviane Ashcroft • July 9, 2025

Why Aloe Vera Is the Wellness World’s Green Gold

You’ve likely seen it before: perched innocently on a bathroom shelf, squeezed into a tube by your beach bag, or lounging in a terra-cotta pot by a sunlit window. But make no mistake—aloe vera is no wallflower. This glossy green goddess has gone from humble houseplant to It Girl of the health and beauty scene, and frankly, we’re here for her glow-up.


A PLANT WITH A PAST (AND A FUTURE)

Aloe vera’s resume reads like the skincare version of a royal pedigree: revered by Cleopatra, praised in ancient Chinese medicine, and now trending in TikTok routines and top-tier serums. But this isn’t just nostalgia—it’s science catching up with tradition.


Packed with over 75 active compounds (think vitamins A, C, and E; amino acids; enzymes; and antioxidants), aloe is a multitasking marvel. Hydrating? Check. Anti-inflammatory? Absolutely. Antibacterial, antiviral, and age-defying? Now you’re just showing off.


BURN BABY, BURN... OR MAYBE DON’T

For decades, we’ve reached for aloe post-sunburn—an act that now feels a bit like showing up to the Met Gala in last season’s sandals. Aloe has evolved, darling. Yes, it still soothes scorched skin (a role it performs with Oscar-worthy elegance), but the real tea is how it’s owning the skincare space before damage is done.


Recent research suggests aloe vera’s rind—yes, the part you usually toss—contains potent anti-aging compounds that help protect against UV damage before it strikes. Who knew the outer layer was the real overachiever?


GEL, JUICE, OR STRAIGHT FROM THE LEAF?

Aloe is nothing if not versatile. Slather on the gel at night and wake up with skin so dewy you’ll consider skipping your serum. Sip the juice (yes, the safe, purified kind) and enjoy a gut-health glow from the inside out. Blend it in smoothies, apply it to your scalp, even pat it under your eyes. Aloe doesn’t discriminate—it just delivers.


Pro tip? Store it in the fridge. Nothing beats that icy-cool swipe of gel after a long day in the sun, a heated argument, or—let’s be honest—scrolling Instagram too long.


THE PLANT THAT GIVES ZERO DRAMA

We’ll say it: Aloe vera might be the lowest-maintenance friend you’ll ever have. Forget to water her for a week? She’s fine. Give her too much sun? She thrives. And while some trends require a PhD in skincare to decode, aloe is blessedly uncomplicated. You cut. You scoop. You glow.


The Bottom Line: Get Yourself a Plant That Can Do Both


Aloe vera isn’t just “good for you.” It’s that girl. Humble, hardworking, and just a little smug about how effortlessly she makes your skin look better. From runways to recipes to your own backyard garden, this succulent superstar proves once and for all that sometimes, nature really does know best.


Go ahead. Juice the trend.



TOP 3 “HOW TO ALOE” LIKE A PRO

Because this isn’t your grandma’s sunburn remedy.

  • 1. THE GLOW-UP MASK

    Scoop the fresh gel from a leaf (or use a 100% pure product), mix with a dollop of honey and a squeeze of lemon, and apply to clean skin. Leave on for 15 minutes for a glow that whispers, “I sleep 8 hours and never doom scroll.”

  • 2. SIP YOUR SKIN HAPPY

    Add 1–2 ounces of aloe vera juice (the food-grade, inner leaf kind!) to your morning smoothie or water. It supports digestion, soothes inflammation, and just might make your gut feel like it’s at a wellness retreat in Tulum.

  • 3. POST-SHAVE PEACEKEEPER

    Ditch the drugstore lotion. Aloe vera gel is your skin’s best friend after shaving—soothing, hydrating, and totally non-irritating. Bonus: no mystery ingredients you can’t pronounce.

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