Whisky Meets Iconic Innovation
Beyoncé and Moët Hennessy Present SirDavis
Beyoncé Knowles-Carter is making waves beyond music, stepping into the world of fine spirits with a bold new creation: SirDavis American Whisky. Teaming up with Moët Hennessy, the luxury powerhouse under LVMH, she’s set to redefine the American whisky experience with a blend that bridges tradition and modern sophistication.
A fan of Japanese whisky, Beyoncé envisioned a whisky that would break the mold, combining the depth of American rye with the elegance of Japanese and Scotch influences. Enter SirDavis, named after her great-grandfather Davis Hogue, a Prohibition-era moonshiner who cleverly stashed his bottles in cedar trees. This whisky honors her Southern roots while bringing a fresh, contemporary twist to the table.
SirDavis is no ordinary spirit. With a unique mash bill—51% rye and 49% malted barley—it offers a distinctive flavor enhanced by secondary maturation in sherry casks, a technique crafted by whisky legend Dr. Bill Lumsden. The result? A rich, layered whisky that balances boldness with refinement, perfect for both seasoned connoisseurs and those new to the world of whisky.
"SirDavis isn’t just about whisky," Beyoncé says. "It’s about legacy—honoring where I come from while inviting people into a luxurious world that’s both approachable and exceptional. You have to experience it to understand."
And experience it people have—SirDavis has already garnered accolades, taking home the Best in Class title for American Whiskey at the 2023 SIP Awards and earning praise at prestigious competitions. Its sleek bottle, adorned with a bronzed horse medallion, symbolizes strength and Texas pride, making it a standout on any bar.
Launched in September, SirDavis promises to be a game-changer in American whisky. Whether you’re a whisky lover or a newcomer, this award-winning blend invites you to raise your glass to something extraordinary. Cheers to a bold new era in whisky.
About SirDavis American Whisky A masterful blend of tradition and innovation, SirDavis offers a whisky experience like no other. With its roots in Southern heritage and a nod to Japanese and Scottish styles, this award-winning spirit is crafted by Dr. Bill Lumsden and finished, blended, and bottled in Texas. Beyoncé’s vision of luxury and legacy comes to life in each bottle. SirDavis will be available nationwide and in select international markets starting September 2024.
