With the launch of a new store in the center of East Hampton, the popular brand Veronica Beard—founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard—continues to grow. With intentions to expand internationally in 2024, this launch is the brand's 35th retail location, highlighting its expanding presence in the United States, the United Kingdom, and Canada. This philosophy is embodied in the new East Hampton store, which features an interior designed by Carolina de Neufville that is inspired by seaside charm and features an elegant blend of vintage items, flowery linens, and coffered wood paneling.