TURNING PAGES, SHAPING STORIES
How Meryl Moss Keeps Literature Thriving
In an industry often perceived as static, Meryl Moss has carved a dynamic path that redefines what it means to champion authors and their stories. As the founder of Meryl Moss Media Group, a literary media relations powerhouse based in Westport, Connecticut, Meryl has spent more than 30 years ensuring that books not only survive but thrive in an era of fleeting attention spans and rapid technological evolution.
Meryl’s story is one of perpetual reinvention. “Always starting something new” isn’t just her mantra—it’s the ethos that has driven her from her early days working at a boutique New York publicity firm to becoming a global force in book publicity and marketing.
“Word of mouth is how books get sold,” Meryl explains with conviction. For her, this timeless truth remains the cornerstone of successful book promotion. From grassroots campaigns to influencer partnerships, Meryl and her team excel at harnessing the power of personal connections to build buzz and sustain momentum for their authors.
Through BookTrib.com, an online community she started 20 years ago celebrating emerging authors, Meryl amplifies thousands of voices that might otherwise go unheard. BookTrib not only features reviews and recommendations but also provides innovative marketing programs designed to get books on the reader’s radar.
Breaking into the literary world can feel like an insurmountable challenge, but Meryl has built her business around making it achievable. Meryl believes that there’s no single formula for success. “We have so many different publicity, marketing, and promotion options to help authors regardless of their budget,” she shares. This flexibility has made Meryl Moss Media Group a lifeline for both debut and seasoned bestselling authors.
The rewards of her work extend far beyond professional accolades. “This stimulating and ever-changing work continues to enrich my life,” she reflects. “It’s about the incredible people I meet and collaborate with every day.” From visionary fiction authors, self-help gurus to industry pioneers and icons, her journey has been marked by meaningful connections that fuel her passion for keeping books alive.
The pandemic presented challenges for many industries, but Meryl turned it into an opportunity for reinvention. Her team pivoted to virtual events and media interviews, ensuring that authors could still connect with readers. Initiatives like the Books to Screen program emerged, helping authors bring their stories to the attention of film and television producers.
Looking ahead, Meryl is optimistic about the evolving publishing landscape. Her newest venture, MeridianEditions, offers traditional publishing solutions addressing the growing need for creative and success-driven publishing models. “There are more books than ever being published,” she observes. “Professional creativity is key to helping authors breakthrough.”
Meryl Moss’s impact on the literary world is profound and enduring. She has not only kept books relevant in a shifting cultural landscape but has also inspired a new generation of authors and readers. Her journey reminds us that the written word is far from obsolete—it is a living, breathing entity that connects us all.
As she approaches her company’s 32nd anniversary, Meryl shows no signs of slowing down. Whether through groundbreaking marketing initiatives or heartfelt collaborations with authors, she continues to shape the future of storytelling one book at a time. For Meryl Moss, the story is far from over—it’s only just beginning.
