Tiffany & Co. Has Announced the Acquisition of a Titanic Piece of History
THE TIMEPIECE, CREATED BY THE RETAILER IN THE EARLY 20TH CENTURY, IS THE MOST EXPENSIVE PIECE OF MEMORABILIA FROM THE HISTORIC SHIP EVER SOLD.
Photo Credit: Tiffany & Co.
Tiffany & Co. has added a remarkable chapter to its illustrious history with the acquisition of a pocket watch of extraordinary provenance. The LVMH-owned brand recently secured this piece of history at a Henry Aldridge & Son Ltd. auction in the U.K., paying $1.97 million for a timepiece it originally retailed in 1912. This acquisition solidifies the watch as the most expensive piece of Titanic-related memorabilia ever sold.
This palm-sized treasure tells a powerful story of survival and gratitude. It was originally purchased from Tiffany & Co. by three prominent society women of the era: Madeleine Talmage Astor, Marian Longstreth Thayer, and Eleanor Elkins Widener. Their connection? They were all survivors of the Titanic disaster.
The stories of these women resonate deeply. Mrs. Astor, whose husband, John Jacob Astor IV, tragically perished on the ship, became one of the tragedy's most recognized figures. Mrs. Thayer, wife of Pennsylvania Railroad Company director John Borland Thayer II, and Mrs. Widener, wife of Philadelphia Traction Company head George Dunton Widener (who also perished along with their eldest son, Harry Elkins Widener), shared the harrowing experience of surviving the sinking. In an act of profound gratitude, these three women gifted the pocket watch to Captain Arthur H. Rostron of the R.M.S. Carpathia, the ship that bravely rescued nearly 700 souls from the icy waters in April 1912.The watch bears a poignant inscription that further cements its historical significance: “Presented to Captain Rostron with the heartfelt gratitude and appreciation of three survivors of the Titanic April 15th, 1912, Mrs. John B. Thayer, Mrs. John Jacob Aster, and Mrs. George D. Widener,” along with Captain Rostron’s initials, “AHR.”
The date, of course, marks the day the Titanic met its tragic fate in the North Atlantic.While the $1.97 million price tag may seem substantial, it's important to consider the value of such a significant piece of history. In today's market, some modern watches command even higher prices, making this acquisition a strategic move for Tiffany & Co. Heritage departments are increasingly vital for established brands, serving not only as archives but also as powerful tools for storytelling, publicity, and museum-quality displays.As Tiffany & Co. executive Christopher Young explains, “Tiffany & Co. jewelry and objects have been a cornerstone of global luxury since the mid-nineteenth century, and that Tiffany was entrusted to help give thanks in the wake of the unthinkable Titanic tragedy reminds us of our humble role in the lives of our clients. Captain Rostron’s pocket watch is an incredible expression of thanks and gratitude, and we are humbled to welcome this extraordinary treasure home to Tiffany & Co.”
This remarkable timepiece is more than just an artifact; it’s a tangible link to a pivotal moment in history.
