The Power of Red

Margot Richmond • October 31, 2024

How the "Red Color Theory" Elevates Style and Presence Unleashing Confidence Through Color

A model walks down the runway wearing a red dress

If you have been online lately, you've probably heard of the "Red Color Theory". This phenomenon discusses that wearing red enhances a person's attractiveness. It also mentioned that red symbolizes strength, passion, and confidence. Typically, we do not realize the impact that colors have on our subconscious, and how others perceive us. While every hue affects others around you, red is a color you should think about choosing if you want to thrive.


This vibrant and upbeat hue denotes power and tenacity and is connected to our ancestors' ability to survive. Red subconsciously motivates and supports the wearer to act and achieve success. Unconsciously, we make assumptions about others based on the color of their clothing and anticipate particular outcomes from particular hues. The fact that some of the most prominent and successful women have purposefully donned red is not a coincidence. Nancy Reagan, the former first lady, is famously seen wearing a red suit. Princess Diana frequently appeared in public dressed in red. And of course, Marilyn Monroe's famous red dress and red lip combo. It is also no coincidence that Christain Louboutin's red bottoms are referred to as "the shoe with staying power." In the early 1990s, Louboutin and his assistant were developing a shoe prototype. He designed a line of shoes influenced by the "Flowers" print by Andy Warhol.


When the prototype with the flowery pattern on the pink stacked heel was returned, Louboutin was disappointed that the design didn't "pop" as he had intended. As he was studying the design, he sensed that something was missing, and was suddenly drawn to the assistant's vibrant red nail polish. Louboutin chose to apply the vivid red lacquer on the prototype's soles after being struck by the eye-catching color. When we hear Christian Louboutin talk about the shoes himself, he mentions how they make women feel empowered. He says, "They completely change your body language and you feel this sense of confidence from head to toe."


Rarely is the impact of wearing red on the wearer acknowledged; instead, discussions of wearing red typically focus on the viewer or how other people would react to the wearer. According to a 2017 Journal of Social Psychology paper, wearing red can foster a greater sense of confidence. It simply comes down to the fact that red is a color that attracts attention, possesses high emotional resonance, and can elicit strong feelings in people. As we approach the holiday season, it is seemingly the perfect opportunity to discuss ways to wear red.
Red is a color that truly stands out against a monochro- matic background, whether it be camel or olive, black, grey, or navy. It's difficult to overwhelm red, and when you do, all the other colors tend to compete with it for attention. A red trench is a fantastic option that requires less dedication than other parts.


The coat comes off as soon as you start working. Attend a meeting outside of the workplace where you need to demonstrate your strength; a red coat or trench would be perfect. Psychologically, red's stimulating color can be used to your advantage to quicken your pulse rate and evoke feelings of excitement and urgency. The color red overall heightens feelings of physical attraction as well as desirability and attractiveness. "The Red Color Theory" has been a potent symbol in all art forms throughout history, specifically fashion. Perhaps it's time to add more red to your wardrobe. A splash of red can help you project confidence and highlight your inner strength.

June 4, 2025
HERMÉS, CIRCA 1990S Estimate: $100,000-200,000 NEW YORK - Christie's is pleased to present Handbags Online: The New York Edit , a curated selection of handbags from Hermés, Chanel, Dior, and more. Bidding will be open from 4-17 June, with highlights on view at Christie's Rockefeller Center galleries from 6-16 June. Leading the sale is an exceptional Rare Sterling Silver Mini Kelly (Estimate: $100.000-200,000). Produced in Mexico in the 1990s, the original solid sterling silver design is among the rarest handbags in the world. Additional notable highlights include a Bleu Marine Diamond Kelly 25 (Estimate: $100,000-150,000), and an Hermès Special Rdition 706 Madison Kelly (Estimate: $35,000-45,000). This exceptional piece, created to commemorate the opening of Hermès Madison Avenue flagship, features intricate leather marquetry inlay inspired by the Hommage á Gene Kelly scarf design. This season's sale offers a captivating blend of whimsy and timeless sophistication. designed to appeal to collectors at every level. A standout feature is a magnificent single-owner collection titled Sculpted Ions: Handbags From the Vault of a Discerning Collector , showcasing exquisite examples from Schiaparelli. Chanel, Hermès, and Fendi. Among the highlights is an Orange Crocodile Diamond Kelly 25 (Estimate: $100,000-150,000), noted for its bold color and precious detailing. For the first time at Christie's, a selection of bags by Schiaparelli will be offered. The group includes four striking designs, with estimates ranging from $1,000-6,000. Highlights include a Crème Leather Bijoux Secret Top Handle Bag with gilded brass and enamel hardware (Estimate: S4,000-6,000), and a Black Calfskin Anatomy Jewelry Bag featuring enamel and hammered gold brass accents (Estimate: $3,000-4,000). Auction Information : Click Here ALL IMAGES PROVIDED BY: CHRISTIE’S IMAGES LTD. 2025 Sale Highlights
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