The Art of Deko

LUX Team • March 18, 2022
A bottle of perfume is surrounded by lemons and limes on a table.

Dekō Cocktails brings balanced flavors, exceptional ingredients, and a gilded age aesthetic to the at-home bar experience.

Dekō Cocktails mixes classic cocktails with fresh, New York grown ingredients and a modern twist. Each one of Dekō’s delicious cocktails elicits the romance of timeless jazz clubs and clandestine speakeasies. It’s time to elevate spirits once again. Sip the ambiance!


Dekō Cocktails is a brand apart in the ready-to-drink category with their multi-serving, all-in-one glass bottled cocktails made entirely of local Long Island grown ingredients. Their cock- tails feature hand-foraged elderflower, juniper berries, lemons and lavender, as well as raw unprocessed honey sourced from local North Fork apiaries. Dekō is also certified 100% kosher by the lead- ing kosher authority, Star-K, making it the first premium kosher RTD cocktail on the market. Dekō Cocktails brings nuanced taste and an artistic aesthetic to the at-home bar experience with theirfirst two cocktails: The Bee’s Knees and The Gold Rush.


The Bee’s Knees features Dekō’s signature lavender gin, distilled from corn grown locally on Long Island’s North Fork. The Gold Rush is a cocktail born in New York’s Lower East Side and elevated with Dekō’s American oak-aged bourbon. Both are sweetened with raw wildflower honey and fresh fruit juices, and each art deco-inspired 375-ml glass bottles contain four servings.


Founded by Ushie Shafran, Dov Friedman, and Dan Rab- inowitz, Dekō Cocktails is inspired by the Gatsbyesque dinners Ushie enjoys hosting for his friends and colleagues at his Long Island home, sharing food, spirits and space. Technologist, au- thor, and lawyer, Rabinowitz, has had a decades-long passion for the practice of food. He has consulted with restaurateurs in the US and abroad developing cocktail menus that highlight the kitchen, local ingredients and create a sense of place. Dov Fried- man has taken dozens of startups from ideation to the shelves of the biggest retailers in the world. His experience with packaging and design along with Dan and Ushie’s passion for elevated culinary and cocktail experiences combined to create the truly exceptional quality and refined aesthetic of Dekō Cocktails.


“We cherish going out to bars and restaurants; the experi- ence of enjoying a thoughtfully-crafted cocktail and feeling taken care of in a beautiful space is incredibly important to us,” says Dan. “During the pandemic we tried all of the bottled cocktails out there and could not find one that we actually felt satisfied this need, or made us feel good about the ingredients we were drinking. With Dekō, our goal is to transport our cus- tomers to the best bars in the world with the simple, yet per- fectly balanced flavors of our cocktails. We also want our cli- entele to feel assured that they are drinking the highest quality ingredients available, that were grown and made by experts on the North Fork who care deeply about the environment and their products.”


Visit dekococktails.com

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