Schumacher Opens Showroom and Boutique in Charlotte
The 135-year-old heritage brand expands its physical footprint to provide design enthusiasts and designers a new source for constant discovery.
The venerable American design house opened its first showroom and boutique in Charlotte in May 2024. It includes a traditional to-the-trade showroom experience exclusively for interior designers and a separate luxury shop for designers and design aficionados to source smaller items.
The shop located at 301 East Blvd. in Charlotte’s South End. Schumacher tapped Charlotte’s own Barrie Benson to design the interior. The 3,500-square-foot loft-like space will channel Benson’s signature style with compelling juxtapositions of old and new and a tantalizing color palette. It will feature a luxurious terrazzo floor, custom oak cabinetry, antique mirrored walls, and Schumacher’s fabrics and wallpapers.
The boutique sells antiques, unique home accessories, and gifts, including pillows, throws, rugs, baskets, coffee table books, photography, art, tabletop items, and handmade ceramics. Monthly educational and inspirational events will be held to bring together Charlotte-area design lovers and fun activities, including flower-arranging classes, trunk shows, book signings, and workshops for interior designers.
The to-the-trade side will be set up as a design lab with two big open tables, offering designers plenty of space to scheme and shop the 7,000+ fabrics, wallpapers, trims, and rugs.
Schumacher chose Charlotte for its rapidly growing art and design community, recognizing it as an important new hub for interior designers and like-minded individuals interested in entertaining, living in beautiful spaces, and self-expression.
“It was a natural choice to have Barrie Benson design our new space in Charlotte, a city I have come to know and love,” says Dara Caponigro, Schumacher’s Creative Director. “I have known Barrie for over 20 years, meeting her as an editor at domino (she was one of our cover girls!). Barrie’s sensibility and sophisticated twist on tradition have always spoken to me. Plus, she is one of our collaborators at Schumacher: She and Chandra Johnson of SOCO Gallery have brought so many interesting artist collaborations to Schumacher under their Peg Norriss brand, all of which have been successes. I look forward to unveiling our new space and welcoming Charlotte’s cultivated community into our new home.”
Timur Yumusaklar, CEO of Schumacher’s parent company, F. Schumacher & Co., says, “Charlotte is filled with such incredible design talent. We feel it’s our job to bring those talents closer to the growing audience of design lovers and educate people on how much interior designers can improve their lives. At Schumacher, we believe that good design can positively impact our emotional well-being and allow us to be better selves – calmer, more centered, happier, more energized.
For more information, visit
schumacher.com or stop by the shop at 301 East Blvd., Charlotte, NC 28203, which just opened in May!
