GLOW BY DESIGN

Colleen Richmond • July 10, 2025

The Sarah Wragge Effect

Sarah Wragge

We’ve had our eye on Sarah Wragge for a while, and not just because her skin glows like it’s been lit from within. From her early days transforming client lives with the SWW Method to now bottling up that signature vitality into products like Alkalize and Restore (a VIVANT favorite, by the way), Sarah has become a modern-day alchemist of wellness. Her sharp instincts, no-BS nutritional truths, and ability to turn wellness into a lifestyle (not a lecture) make her a natural addition to The VIVANT Summer List, our curated selection of changemakers who are defining what it means to live well now.


Q: You once told us that helping people transform became addictive. Two years later, with a growing brand and product line, what’s feeding your fire now?

Watching my clients transform and feel better is still my greatest joy. But now, two years later, what really fuels me is witnessing how our community is living this lifestyle in real time. They’re changing their approach to nutrition and achieving the results that create lifelong behavioral changes. It’s not just about the quick fix or the cleanse anymore; it’s about sustainable rituals, real education, and creating products that make feeling good accessible every single day.


What keeps me fired up is seeing our mission expand: parents teaching their kids how to nourish themselves, friends swapping recipes instead of complaints about feeling bloated, people choosing to feel good on purpose. That’s everything to me.


At the end of the day, my mission is bigger than a brand; it’s about changing the conversation around wellness and making it realistic, fun, and something people actually stick with for life.

Just the other day, a client tagged me in their Instagram story that was of a tupperware container with chicken breast inside. A simple proof point that they’re learning how to eat healthier and they realize how much better they feel. It’s these little moments and feedback along the way that keep me going, fueling our mission. At Sarah Wragge Wellness, we motivate and hold our clients accountable to make powerful choices and achieve their goals.


Q: Let’s talk about Alkalize and Restore. They’ve earned a permanent spot on our wellness shelves. What was the moment or need that made you say, “this is the next thing people really need in their lives”?

I love this question because both Alkalize and Restore were born from exactly what I kept seeing over and over again in our community: we’re depleted. Daily stress, busy schedules, travel, and even the healthiest foods don’t always give us the nutrients and minerals our bodies need to thrive and help us feel our best.


One of the core pillars of Sarah Wragge Wellness has always been supporting a balanced nervous system and helping people feel their best from the inside out. Plus, we’re all about focusing on what we put into our bodies versus what we take out. I wanted to create simple, effective, and delicious products to do just that.


Alkalize is that daily detoxifying boost, an easy, energizing greens powder that helps counteract acidity, eliminate toxins, and support digestion, so your body can work more efficiently every single day.


Restore is your nightly ritual; a sachet of essential electrolytes and minerals that brings your body back into balance and helps lull you into a calmer state. It’s my answer to the constant go-go-go, a reminder to replenish what life takes out of you, so you wake up feeling recharged, restored, and ready to thrive.


Q: Formulating products that actually work (and look chic on a shelf) is no small feat. What happens behind-the-scenes that surprises most people who don’t realize what it takes to launch a wellness product line?

I think what surprises most people is how much testing, tweaking, and real-life living goes into every single product. It’s not enough for me that something looks beautiful on your shelf. It has to work and feel like a no-brainer in your daily routine.


Behind the scenes, I’m obsessing over ingredients, taste, texture, sustainability; all of the details that often go unnoticed but make all the difference between a product you try once and one you can’t live without. Honestly, I won’t launch anything that I don’t personally use and love. Every sachet, every blend has been in my kitchen, my purse, my carry-on bag; if it doesn’t enhance my life or the way I feel, it doesn’t make its way to you. That level of care and integrity is what I think people don’t always see, but they definitely feel it when they use products from Sarah Wragge Wellness.


Q: Your method is part ritual, part science, part intuitive magic. How do you stay grounded and inspired when your brand, and audience, are moving at lightning speed?

It’s such a good question, because the pace can be wild, but staying grounded is the non-negotiable that keeps everything going. For me, it comes back to practicing exactly what I preach: my morning and evening rituals, my non-negotiable meals, movement, breathwork; these are the anchors that keep me clear and connected no matter how fast things are moving around me.


“At the end of the day, my mission is bigger than a brand; it’s about changing the conversation around wellness and making it realistic, fun, and something people actually stick with for life.”

I also carve out time to disconnect and listen to my intuition; that’s where the ‘magic’ happens. When I’m grounded in my own body and energy, I can tune in to what our community truly needs next, not just what the industry says is trending.


So it’s really a balancing act between structure and flow; honoring the science, trusting my gut, and always making sure I’m living the lifestyle I’m encouraging others to consider. That alignment is what keeps me inspired, and keeps the Sarah Wragge Wellness method real and alive.


Q: If this summer had a wellness soundtrack, what would be your top three essentials for staying vibrant, grounded, and just a little indulgent in all the right ways?

I love this question. My summer wellness ‘soundtrack’ is always a mix of staying vibrant, grounded, and letting myself savor every little moment.


First, hydration is non-negotiable. I’m doubling down on minerals; Restore is in my bag wherever I go to keep my energy steady and my nervous system happy, especially in the heat.

Second, sunshine and movement. I crave running outside or a good weighted vest walk, time at the beach with my family and being barefoot in the grass; moving my body outside keeps me connected and calm.


And third, a little daily indulgence and lots of family time. As a mom of two, summer is all about making memories. We spend as much time as we can in the Hamptons, soaking in that easy, happy energy.


Q: What’s next for the SWW universe? Can we expect more products, more programs, or maybe a little something we didn’t see coming?

Sarah Wragge Wellness is expanding in the best ways and we have so much goodness coming your way!


First, yes to more products. Be sure to stay tuned!


On the program side, I’m beyond excited to share that the next iteration of The SWW Method kicks off in September. This is our signature 6-week program, our proprietary approach to nutrition that’s all about what you put in your body, not what you take out.


We’ll teach you how to burn fat, conquer cravings, and stay full and energized all day, with real-time tracking and unlimited support from me and my incredible team of coaches. This round is extra special. We’ve leveled up the experience so you can feel truly seen and supported every step of the way. Registration closes September 23rd.


At the end of the day, everything we’re creating, from new products, new programs, to new tools, is about making it easier for our clients to simply feel better, every single day.

There are a few surprises in the works, so stay tuned. This next chapter is going to be SO good!

SARAH’S SUMMER ESSENTIALS


We asked Sarah to share a few of her warm-weather non-negotiables. Here’s what’s currently on rotation:

  • SWW Restore: Hydration and mineral balance on the go. I won’t leave home without it.
  • Dry Brushing + Cold Showers: It’s like espresso for your skin.
  • Blood Sugar-Balanced Breakfast: Think protein, healthy fats, and fiber. Your 3 PM self will thank you.
  • Sun-But-Smart SPF: Protect, but don’t block your body’s brilliance. I love a mineral-based formula such as Hydrasheer™ 100% Mineral Sunscreen SPF 30 by The Outset.
  • Something Soulful: I am a sucker for “Old School” by Sam Smith.
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