From Runways to Fairways
How a background in modeling and unexpected weekends on the green led to
a luxury active lifestyle brand centered on looking and feeling good. Darinka Tomanovich's Journey to Devon Halsey
In the enchanting tale of Darinka Tomanovich, the founder of Devon Halsey, we find a harmonious blend of Montenegrin traditions, holistic well-being, and a transformative journey from the world of fashion runways to the serene fairways of golf. This is not just a story about activewear; it's a celebration of roots, resilience, and the power of embracing one's passions.
Darinka Tomanovich's journey begins with the nurturing embrace of a Montenegrin family, where Eastern and Western health philosophies coalesce. Raised in an environment that cherished diverse health influences, Tomanovich's foundation of wellness was cultivated from a young age. Her father, a psychiatrist, imparted the profound lesson of mental health, while her mother, dubbed the "Martha Stewart of Eastern Europe," wielded a versatile skill set encompassing home management, culinary prowess, and holistic remedies.
“My friends often call me ‘Dr. Dara’ because of my inherited knowledge background and wealth of remedies,” Tomanovich shares. For her, the commitment to mental and physical well-being is not merely a profession but a daily choice to enhance the quality of life.
Venturing into the realm of holistic practices, Tomanovich embarked on a profound journey of self-discovery through Vipassana meditation. Spending nearly a week in silence, she immersed herself in the practice, learning the art of presence, tolerance, and non-reactivity. The 10-day course became a transformative space where she meditated and channeled energy harmoniously throughout her body, healing traumas from both this lifetime and past incarnations.
“The practice taught my subjective mind to be objective, and I broke what no longer served me,” she reflects. This practice became a beacon of resilience when faced with a health scare in 2020, emphasizing the transformative gift that negative thoughts can offer.
Tomanovich's journey took an unexpected turn. With three decades in the spotlight as a model, she found herself at a crossroads. A chance romance, now her fiance, led her to the world of golf, and the golf courses of Arizona became a refuge during times of isolation in 2020.
However, Tomanovich's discerning eye for style couldn't ignore the lack of fashionable and functional options in women's golf wear. Fueled by her Canadian upbringing and Serbian-influenced appreciation for elegance, she embarked on a mission with Devon Halsey to redefine women's golf fashion.
Devon Halsey is more than just a brand—it's a movement fueled by Tomanovich's commitment to empowering women. "Creating clothes is not changing lives, but if it makes women feel like they can accomplish anything, I've done my job, and I've done it well," Tomanovich asserts. With its blend of style and functionality, Devon Halsey is a catalyst for women to believe in their limitless potential.
As Devon Halsey ventures into its second collection, Tomanovich's story stands as a testament to life's unforeseen paths and the beauty that emerges when passion, purpose, and resilience converge. Beyond the fairways, she is crafting a legacy that extends far beyond the world of fashion. Devon Halsey is a celebration of strength, individuality, and the unwavering belief that every woman is a force to be reckoned with, both on and off the green—a celebration of the harmony between holistic roots and high fashion.
Shop the collection at www.devonhalsey.com
