A Toast to Celebration
A sparkling wine to unite all relationship statuses—whether single, married, or divorced—this holiday season.
When Irena Patar envisioned creating a celebratory wine, she always knew it would be more than a bottle on a shelf. Originally from the Republic of Georgia, the cradle of the wine world, Patar grew up surrounded by family, bubbles, and celebration. After a career in computer science, with college on the horizon for her two kids, she knew the moment was right to merge her love for sparkling wine with her passion for human connection.
The idea behind the founder’s Single Married Divorced Sparkling Wine concept? A result of her keen observations from friendship and travel.
“In the early days of idea development, I realized that so many people are unhappy because they let their relationships define who they are,” Patar says. “I wanted to create something that could serve as a reminder for people to celebrate instead of going to the bar, drinking, and grieving. Whether that is toasting to a second chance to meet the right person, commemorating renewed love, or creating the life you want now.”
Patar’s brut trio is crafted in the méthode champenoise style and rooted in a fruity, floral, and memorable drinking experience. The wine is yellow-gold with aromas of apricot and peach that carry deeper undertones of brioche and hazelnut. Patar says her goal was three-fold: To craft a high-quality wine, educate her consumers, and offer a beautiful product at an accessible price point.
“I sampled about a dozen wines,” Patar says. “I have amazing relationships with very respected individuals in the wine world who were kind enough to assist with blind tastings and help narrow down the options. I love that Single Married Divorced Sparkling Wine drinks like champagne but doesn’t exhaust your palette. It opens you up for more.”
The wine, refreshing and elegant, pairs best with seafood like oysters or caviar, pastry hor d'oeuvres, and desserts with caramel flavors. However, Patar’s creation, like a celebration, is intended to be enjoyed in any moment of life.
"It's a tribute to the myriad of ways we experience and navigate love, commitment, and growth,” Patar says. “Whether sipping in solitude, toasting to shared futures, or raising a glass to new beginnings, each relationship status holds its own significance. Through our wine, we aspire to recognize and celebrate these distinct phases, inviting consumers to connect with the wine on a deeply personal level.”
This holiday season, Patar hopes Single Married Divorced Sparkling Wine will connect family and friends and serve as a means to form new bonds.
"What better time for this holiday season to pop a bottle to the embodiment of life's journey, encapsulating the laughter, tears, and everything in between,” Patar says. “As consumers pour a glass of our sparkling wine, they're not merely indulging in a drink; they're indulging in a moment of reflection, a chance to embrace the memories and emotions that define their relationship stories.”
The Single Married Divorced brut collection is available at www.singlemarrieddivorced.com.
