Cartier Love Unlimited: When an Icon Opens Its Heart

When a legacy design meets the moment, magic happens. With its new Love Unlimited collection, Cartier takes the iconic screw-head motif of the 1969 Love bracelet and spins it into something fluid, shareable, and perfectly timed for the way we live now.

From Lock-In to Link-Up

In 1969, designer Aldo Cipullo created the original Love bracelet — a close-fitting oval secured by a tiny screwdriver, symbolizing a commitment worn day in and day out. Fast-forward six decades, and Cartier reimagines that gesture. The new Love Unlimited line features flexible gold bands composed of more than 200 miniature parts, a patent-pending hidden clasp, and the ability to link pieces together. Bracelets can become necklaces, belts, or even bag charms. Now, the piece that once said “locked in love” whispers a new language: “opened up, shared, connected.”

Each piece is engineered with Cartier’s signature precision — gadrooned gold bands in yellow, white, or rose that bend and flex with the wearer, celebrating movement and connection. Where the original spoke of permanence, Love Unlimited celebrates evolution, adaptability, and modern fluidity.

The New Language of Luxury

For VIVANT’s readers — those who live where style, society, and influence intersect — Love Unlimited is more than a jewellery launch. It’s a reflection of how luxury itself is changing. It’s about collecting meaning, not just objects. It embraces versatility, where heritage meets innovation. And it mirrors the modern rhythm of love — less possession, more participation.

In an age when luxury is less about showing off and more about showing in, Cartier speaks the language of connection. Wear one, share one, link yours with mine. Love Unlimited reminds us that love isn’t fixed — it flows, it transforms, it links. You don’t just wear the bracelet; you participate in its story. And for a VIVANT-savvy audience, that story is exactly the kind worth living and sharing.